Powerade gets social !

Powerade has very strong presence on different social media platforms. Mainly they use social media sites like Instagram, Facebook and Twitter for promoting their campaigns and products. We all knows that these social media sites are the next feat for corporations to figure out. Before emergence of social media there was only two media sources were available for brand to promote themselves among the audience or consumers. But after the emergence of social media, brand have strong presence among all kind of people through different social media platforms. The trick is to package the campaign correctly-from custom company hashtags to refraining from them. Powerade has just recently launched its cross-social campaign with the hashtag #powerthrough. See how they executed their plan; the good, the bad and the head scratchers.

Powerade social stats:

Facebook: 451,334 likes | 13,961 PTAT (people talking about this, indicates virality)

Twitter: 42, 304 followers | 3,870 following

Instagram: 376 followers | 2 following | 13 photos (or just memes I should say)

Youtube: 264 subscribers | 1 video with 92,951 views (video below)

Nowadays social media is playing an important role in conversion of audience into their consumer. “We know you’re out there making it happen. Show us what you’re focused on this season. Power Through campaign also linked to twitter feed that list all uses of the hashtag in chronological order. Powerade Post their contents in a way that should attract the audience toward their brand products, events etc. Each channel has fresh, different yet also related content so that you’re not boring users and actually giving the social media savvy fans a reason to connect with you across all accounts. Meaning, they’re not uploading the same media to Twitter, Facebook and Instagram. For March Madness, Powerade offered all of their fans pre-made ‘media kits’ where they could easily download cover photos representing the Arizona Wildcats, Iowa State etc. Getting social is becoming ever-important for conversions, brand awareness and simply showing the un-corporate side of a company. Powerade has realized that this free marketing way isn’t going anywhere, and they dedicated an entire ‘Social Channel’ tab that’s prominently placed on their homepage’s main navigation. Immediately, this obvious placement shows that social is an integral part of their business model. After navigating to the page, you will have all the information that how you can be engaged with the brand, this page is perfect to succinctly communicate WHY they’re launching this campaign to consumers. It illustrates how Powerade really cares how their product is reviewed and used.

 

Sources:

- Digital organics, Bruce Gibson

Ashutosh