Red Bull’s Winning Social Media Strategy

As we all knows that social media is playing an important role for all brands who are present on these channels by engaging the users in finding relevant information about their brand , products etc. Beside all they are also posting, pictures, videos, information about the events, promotions and all other useful contents of their brand. Red Bull is more concentrating on social media platforms to make their presence in their consumers. They use their social media strategy to let people know their events and their products. What makes a brand stand out is how it transforms an audience into a community. Red bull’s having unique contents that reflect that what it is as a media company and it only focus toward its core message.

They have huge presence of fans and followers on different social media platforms. With more than 26.8 million “Likes” Red Bull’s Facebook Page ranks in the top 50 branded pages on the world’s largest social network. Red Bull stays true to its tagline, “Gives You Wings” across all of the social platforms it uses. In fact they have a Twitter hashtag for “Gives You Wings”. It turns out it’s something the brand is seeing used by consumers on Facebook, although it may have little value on the platform. Red Bull believes in posting contents which bring back the attention of internet users or we can say social media users. They have their own media company which fuel its content strategy and thier social media team always engaged in posting new content which they feel is valuable for company. The Red Bull Media House is the centre of the global Red Bull media network across all relevant media channels and products whether its online or offline.

Ashutosh