http://www.ozap.com/actu/football-grand-ouf-de-soulagement-pour-les-marques-partenaires-des-bleus/450214
We know it has already been more than a week since France got its ticket for the Football World Cup in Brazil. The outcome against the Ukraine was unexpectedly but greatly welcomed, in favor of our tri-colors team with a result of 3-0.
This epic performance was the occasion for Powerade to communicate on its position as the sport drink of our national blue team on the following day of the game. The picture above is from the famous football's newspaper "L'équipe". The sport drink brand didn't hesitate to take a whole page to make its advertising more meaningful and powerful, entitled "Possible is French".
Should we understand that Powerade helps making it possible? Probably!
Amanda
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