Introducing Red Bull Energy Drink

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 165 countries and more than 35 billion cans of Red Bull have been consumed so far. The company’s face value is to selling energy among young and sports people to provide energy to make more concentration towards their work.

Red bull energy drink is a functional beverage. Thanks to a unique combination of high quality ingredients Red Bull Energy drink Vitalizes body and mind. Numerous scientific studies on the product and the individual ingredients prove that Red Bull Energy Drink:

- Increases performance

- Increases concentration and reaction speed

- Improves vigilance

- Stimulates metabolism

- Makes you feel more energetic and thus improves your overall well-being

Red Bull was one of the first functional beverages and the very first Energy Drink on the market. For more than 23 years, Red Bull has been giving wings to people across the globe who wants to be physically and mentally fit. Red Bull becomes part of their life: during study sessions, intense work days and late nights out, while on the road, and playing sports or video games. In short, Red Bull vitalizes body and mind in virtually any situation of our daily life.

Ashutosh