Teddy Riner for Powerade

 

http://www.cdusport.com/wp-content/uploads/2013/04/Teddy-Riner-Coach-powerade.jpeg

To make the French judoka Teddy Riner become ambassador for Powerade in 2011 was a bright move for the blue bottle energy drink. This contract was supposed to last until the London 2012 Olympic Game where Powerade was the Official Sport Drink of the event, positionning its products as a must for high competition level and perfomance in sport. 

 After Teddy Riner got the gold medal, Powerade has developed a strong communication about their partnership as in : « Powerade accompagne Teddy Riner dans sa quête de médaille olympique », meaning Powerade leads Teddy Riner to his quest for olympic medal or « Relevez le challenge de Teddy » (Take Teddy's challenge), the latter is mentioned on the official website where we can see numerous mentions dedicated to Powerade and its partnership with Teddy Riner.

For further details about how Powerade and Teddy Riner are perfoming together, check out this video which is referring to the Powerade Challenge, supervising by Teddy Riner as the coach :

Amanda